Fishing For Leads – The 5 Steps
If you have a new experience everyday, you will lead a fulfilling life.
I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany – I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business.
We start with an anecdote, which captures the essence of the 5 steps, and hopefully will help you land next year’s profitable catch.
The first thing that I noticed when I g…
How To Handle The Top 10 SME Sales Objections – Part I
A Sale is considered closed when the buyer and seller reach agreement on terms for the buyer to take ownership of a product or service. To get to this stage, the seller normally has to “close” the sale, by asking the buyer for their business. This is where the buyer raises “objections”. Objections generally fall into three main types.
This article will explore the types of objection, how they arise and how to overcome and avoid them. Part II will then discuss the 10 most…
How To Price For Optimum Profit – 5 Steps
One of the greatest problems that businesses face is getting the pricing strategy right. This article explores the three key factors; all companies need to consider when getting this vital element on target. Missing only one of the three can have disastrous consequences.
Revealed: The Ultimate Lead Generation Tool
There is one lead generation strategy that out performs all others exponentially. This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will more than double your profit.
The 7 Step Challenge – Does Your Marketing Company Measure Up?
What makes you different? How do I know I will get value from your services? Why should I use your services, as opposed to someone else? These are questions that I get constantly. I am sure that in your business you get equivalent questions. This article objectively looks at criteria you should use for choosing services like 3R’s. I would strongly advise you to use this as a template for the products and services that you sell.