The World Cup Is Drumming Up Amazing Amounts Of Finance This Summer
World cup fever for 2006 is predicted to be more intense than 2002, with the advertising industry tipped to see higher sales than previously, with estimated spending on marketing reaching £300m during the tournament. The Centre for Economics and Business Research has stated that there is likely to be a spending boost of about £1.25 billion which will be pumped into the UK economy as a result of fans purchasing World Cup related memorabilia, replica team kits, sports equipment…