Marketing Strategy: 7 Steps To Market Segmentation
Market segmentation is widely defined as being a complex process consisting in two main phases:
Secrets of Market Segmentation in a Nutshell
What is meant by market segmentation? The underlying rationale is to use your resources more efficiently by serving consumer needs better.
Why is Reverse Segmentation So Sexy?
The sex appeal of great market research data often fades after it’s presentation because companies don’t know what to do with it. Reverse segmentation gets companies to a better marketing position.