A Metaphor For Change – The Egg
There is nothing more certain in the world and in this life than CHANGE. No matter what people might think or what they might try to believe, everything is changing all the time, as we breathe in and out, as we eat and sleep and grow and go through our own spirals of unfoldment.
Whining Your Way To Health, Happiness & Prosperity With EFT
It’s such a struggle having to be positive all the time.
Having a good attitude. Seeing the bright side to everything. Life’s hard enough as it is and when that becomes apparent, sometimes it really *is* right and proper to really express yourself.
You know, emotions build up. Or should I say, energies build up. And up. It is just like a pressure beginning to rise – hardly noticeable at first, then more and more. The pressure grows, the energy gets denser and tighter. …
Bonuses & Benefits – A Short Refresher
What’s the difference between a “bonus” and a “benefit”?
It’s simple.
A benefit is something that is a part of the product you are selling (or the service); and a bonus is the “more than my job’s worth” EXTRA component that has actually nothing to do whatsoever with the product you are selling.
Now, it is true that bonuses can have benefits; they SHOULD have benefits and you should tell people about those benefits, else it isn’t a bonus and completely worthless, b…
Marketing By Presupposition – The Curious Case Of Shan Zin Wah
If you sell or do something weird, or something that entails an awful lot of “information training” for potential customers, something that is very “niche” and little known to the general public, or something simply new that hasn’t had time to penetrate to the major markets as yet, you can sometimes feel that marketing is a real uphill battle.
I’ve certainly felt that way for many years but I’ve just started on a new campaign which I call “presupposition marketing”.
In …
The JV Cassanova
Joint ventures are the key to financial happiness on the internet, and I do believe that they are related to dating – they follow the same structure.
Now most people date a few people and then settle down with one person, or into bachelorhood where they “have to do everything all by themselves”; most people find the dating process extremely difficult and nerve racking.
Which is why they’d rather sit at home, even if they really want to “meet someone special”.
Now …
White Space, Profit Space …
This is a fascinating principle about optimising your white space – and you can take that as metaphorical or as practical as you like.
The other day, I was having dinner at a roadside café and I noticed that the little sugar bags that came with my coffee had ADVERTISEMENTS on them.
That’s your classic use of “white space”. So, you make sugar in little paper bags, millions of them, and your company logo is on the front – and the back of it is EMPTY.
These little sugar…