The Wrong Time To Write A Press Release

Is there ever a wrong time to try to get free publicity for your company, product, or service?

Oh, yeah.

The “wrong” time isn’t just about bad days of the week, like Monday morning, or bad times of the year, like Christmas Eve.

The wrong time I’m referring to is more internal.

Let’s say you’re almost finished with your web site. It will be up next week, and you’re almost ready to start taking orders. Is that the time to send out a press release? After all, everyth…