4 Tips To Ensure A Rewarding Experience When Hiring Others
Hiring an employee is a part of just about every company, big or small. Whether you are working out of your parent’s basement or a multi-million dollar corporation, there are a few principles that EVERY boss should follow!
Your 6-Step Plan For Press Release Placement
There’s a clear way around press release failure and it’s called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.
That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it’s never – ever – worked. I no longer try it and suggest you don’t either. It’s a waste of your time and all of the editors. Instead:
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Why Internet Marketing Is Essential For A New Business Website
Marketing is the lifeblood of any business. Marketing builds awareness. Awareness lets potential customers find out about your product or service. Just as with a bricks and mortar business, marketing is essential in order to let people know your business offer exists.
Although the World Wide Web can be thought of as a media channel where prospects will see your copy day after day, the truth is that unless you attract those prospects to your website first then your efforts …
Moving Past Fear To Small Business Success
One of my clients is in a transition stage with her business. Her practice has become so successful that she no longer has the time to do her administrative work or even the marketing work that helped her become successful. I am working with her developing a plan to hire administrative and functional staff that will allow her to continue to grow her business and enjoy her work life.
One of the issues we are facing which affects many business owners is that if she doesn’t h…
Online Faxing – A Dream Come True
Online faxing, long thought to be a technology myth, finally arrives and proves itself to be the perfect solution for both businesses and individuals.
What’s Your Company’s Email Policy?
Does your company have an email policy? Did you even know there was such a thing? Well, there is, and if your company doesn’t have one you are not only risking the professional image of your firm, but also risking potential liability issues that may arise from the misuse of your company email system.
Having a published email policy accomplishes three objectives.
First, it teaches your employees how to use email in a professional manner. What’s that? You’ve never really …
Bootstrapping a Retail Business
Information about how to fund a startup business until it can fund itself.