Tag: Statistics

Split Testing Sucks And Other Heresies

Split testing is what marketing is all about; right? Wrong! There is a much better way to get the answer to 95% of the kinds of questions you might consider split testing. Let’s step through it.

First of all, you must decide your desired outcome. Is it profitability? Is it search engine ranking? Is it more traffic? Is it more inbound links?

Once you have decided your desired outcome, you must find a way that OTHER PEOPLE’S sites can be measured for that outcome.

That…

Handling Statistical Variation In Six Sigma

Six-Sigma provides a methodical, disciplined, quantitative approach to continuous process improvement. Through applying statistical thinking, Six Sigma uncovers the nature of business variation and its affect on waste, operating cost, cycle time, profitability, and customer satisfaction.

The term “six sigma” is defined as a statistical measure of quality, specifically, a level of 3.4 defects per million or 99.99966% high-quality. To put into practice the Six Sigma manageme…

Six Sigma Tools

Statistics are at the heart of Six Sigma’s powerful methodology for quality improvement. It pays to get to know some of the most important of the Six Sigma statistical tools.

Control Charts

The control chart is the fundamental tool of statistical process control; a proven technique for improving productivity. It monitors the variation of key characteristics and indicates the range of variability that is built into a system. Control charts provide diagnostic information …

Analyze This: Web Analytics

So, you think you’re off to a good start because you finally got your new Web site up and running. You even have one of those counters at the bottom of your homepage so you know exactly how many people visit your site. Done patting yourself on the back yet? When you are, it’s time to move your site to the next level. It’s time for Web Analytics.

Web Analytics: Make A Plan. And Stick To It.

When it comes to analyzing your web site statistics, what’s infinitely more important than the numbers themselves is the actual trend that they portray. If you’re trying to build traffic to a web site (and who isn’t these days?) then your first concern should be that the numbers are increasing on a regular basis.

To properly watch those numbers, and know when you need to make adjustments, you should not depend on analyzing statistics that have been logged over time. Instea…

Web Site Analysis 101

Eliminate guesswork and measure success – that is what analysing your website visitors’ behaviour [or web analytics] is all about. Understanding where they came from, where they land and what people are doing on your site.

Virtually all web-hosting services provide rudimentary analytics that can help you begin to understand what users are doing on your site. But most hosting services just don’t provide more sophisticated tools. Tools such as funnel reports, which show how …