Split Testing Sucks And Other Heresies
Split testing is what marketing is all about; right? Wrong! There is a much better way to get the answer to 95% of the kinds of questions you might consider split testing. Let’s step through it.
First of all, you must decide your desired outcome. Is it profitability? Is it search engine ranking? Is it more traffic? Is it more inbound links?
Once you have decided your desired outcome, you must find a way that OTHER PEOPLE’S sites can be measured for that outcome.
That…
Handling Statistical Variation In Six Sigma
Six-Sigma provides a methodical, disciplined, quantitative approach to continuous process improvement. Through applying statistical thinking, Six Sigma uncovers the nature of business variation and its affect on waste, operating cost, cycle time, profitability, and customer satisfaction.
The term “six sigma” is defined as a statistical measure of quality, specifically, a level of 3.4 defects per million or 99.99966% high-quality. To put into practice the Six Sigma manageme…
Six Sigma Tools
Statistics are at the heart of Six Sigma’s powerful methodology for quality improvement. It pays to get to know some of the most important of the Six Sigma statistical tools.
Control Charts
The control chart is the fundamental tool of statistical process control; a proven technique for improving productivity. It monitors the variation of key characteristics and indicates the range of variability that is built into a system. Control charts provide diagnostic information …