Marketing Strategy: 7 Steps To Market Segmentation
Market segmentation is widely defined as being a complex process consisting in two main phases:
Strategic Project Management – A Competitive Advantage
Recently, a number of the world’s leading project management organisations have taken major initiatives to enlighten executive management about the strategic importance and benefits of project management. The focus is to move from individual project management to organisational project management, which these organisations maintain is a strategic advantage in a competitive economy.