Can you believe what people say about their wants and wishes? (Part I)

One of the most common objectives of market research is to find the customers wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that freeze your fingers? What if standard market research uses malfunctioning thermometers? A recent study by Professors Dan Horsky, Paul Nelson, and Steven S. Posavac published in the Journal of Consumer Psychology examined this possibility.

Modified Animal Meat and Online Surveys

Some companies have experienced damaging rumors. One way to get back on your feet is through the use of online surveys. With the help of online surveys you can gain insight that will help you recover from damage to your public image.

The Right Kind Of Survey

With a variety of surveys abailable, find out what kind of survey is best for you. Whether it’s an online survey or a telephone survey, a survey can help you gain information about any demographic.

Feedback Management

Speaking is easy, but listening can be very hard. Make sure that people understand you by using effective feedback methods. With proper feedback you can make sure that your message is coming through clear.

Internet Shopping Up Again!

Shopping on the internet has been increasing every year over the last five years, a new survey predicts another busy year for internet shopping in the UK. According to the results of an online survey of 3,012 shoppers by PriceGrabber.com, this Christmas shopping season promises to be the busiest yet for internet shopping.

Should we believe the experts? (Part I)

Why do we use experts? To predict the future. Should we believe these experts? History tells us that accurate predictions of the future are rare. Many examples exist where the brightest and most qualified individuals failed to see the future.

Should we believe the experts? (Part II)

Why do we use experts? To predict the future. Should we believe these experts? History tells us that accurate predictions of the future are rare. Many examples exist where the brightest and most qualified individuals failed to see the future.

Should we believe the experts? (Part III)

Why do we use experts? To predict the future. Should we believe these experts? History tells us that accurate predictions of the future are rare. Many examples exist where the brightest and most qualified individuals failed to see the future.

Should you trust your analyst? (Part I)

The first stage of most business decisions, such as marketing, hiring, and investing, is gathering data. In most cases, the information is captured in the form of words. Once the gathering of data is complete, the next step is analyzing the data. In many cases this analysis is performed by professional analysts, such as marketing researchers, human resource managers, and portfolio managers. In light of some recent scientific research, should we believe their analysis, and recommendations?