5 Tips to Help You Identify WHO To Market To

If you have your own small business, it’s important to decide exactly who you will be marketing your products or services to. Here are 5 tips to help you easily choose the best audience.

Assessing Trade Show Sponsorships: Smart Move or Waste of Money?

Participating in a trade show is expensive. From the minute you express interest in exhibiting at a show, you’re flooded with sponsorship opportunities. All sponsorship opportunities are valuable — to the right exhibitor. There must be a good match between the exhibitor, their goals and objectives, and the results the sponsorship can deliver.

Begin at the Beginning: Secrets for Success

You never get a second chance to make a first impression. Beginning well means you’re half done. Once you’ve established a rapport with the client, once that positive foundation has been laid, the hard work of negotiating a deal and closing a sale becomes so much easier.

Focus Is The Key To Online Business Success

The Internet is a vast sea of online business opportunities, and if you get lost on that expansive ocean, then you’re going to be adrift in the middle without direction and will eventually drown. In online business, as well as any other business, really, focus is your compass. If you know who and what you’re targeting, you’ll be able to head straight for it, without getting distracted by the other ‘ports’ that won’t buy what you’ve got onboard. Here are a few things that you …

Marketing Effectively to More Than One Audience

What’s a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan?

Show Me the Money: Maximizing Tradeshow ROI

What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place.