E-marketing Basics: Pro And Cons Of Hour Targeting

One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites.

Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers have and use it towards making online campaigns more efficient.

Hour targeting is especially useful when:

– we already know the online buying habits of our target;
– we w…