Assessing Trade Show Sponsorships: Smart Move or Waste of Money?
Participating in a trade show is expensive. From the minute you express interest in exhibiting at a show, you’re flooded with sponsorship opportunities. All sponsorship opportunities are valuable — to the right exhibitor. There must be a good match between the exhibitor, their goals and objectives, and the results the sponsorship can deliver.
Begin at the Beginning: Secrets for Success
You never get a second chance to make a first impression. Beginning well means you’re half done. Once you’ve established a rapport with the client, once that positive foundation has been laid, the hard work of negotiating a deal and closing a sale becomes so much easier.
Just a Click Away: Using the Internet to Facilitate Your Market Research
Market research is one of the most valuable selling tools a show organizer has. With the Online Expo becoming more and more of an industry presence, here are five techniques that augment traditional market research methods.
Media Darlings: The Top Ten Do’s and Don’ts of Working with the Press
Many exhibitors don’t know how to work effectively with the media. Exhibitors wring their hands in despair when not a single word about their new products show up in the trade publications. It’s a no-win situation – but it doesn’t have to be!
Show Me the Money: Maximizing Tradeshow ROI
What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place.
Strong Arm Sales Stop Success Cold
It happens more often than you’d ever guess – in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didn’t want.
Wagging the Dog: Plan Ahead for What Happens After the Show
Preparing for post-show activities is one of the wisest decisions you can make….. By clearly deliniating your plan for after the show, you’ll be able to streamline your operation….., and maintain valuable business relationships. Key to this are….
What’s In A Name? The Six Essential Elements You Need To Know
Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it.
What To Do When Nothing’s New: Five Strategies for Success
There are years when companies struggle to survive. Other years, it takes every ounce of effort just to maintain market position. Is it even worth exhibiting during these times? Do the results of participating in a trade show while your company’s in a lull phase justify the costs
Creating A Trade Show Budget
Setting up a display at a trade show is expensive business. You have to rent the space, create a display, promote it, stock it, and staff it. Before you decide to get involved, take a serious look at the costs of all of these components.
Start planning well ahead. You already know this, right? Keep yourself as organized as possible right from the beginning — even before you book your space. You know how carefully today’s brides plan their weddings. Months, even years ahea…