Deciphering Marketing Lingo for Small Business Owners

What’s the Difference between a USP, Single Message and a Tagline? Maybe you’ve heard these different marketing terms, maybe you haven’t. Either way they’re important to succesfully market your business.

Conducting A Market Analysis On Your Business

The term “market analysis” is often confusing to entrepreneurs, especially for people who focus on a specific niche or market segment.

In fact, many small business owners don’t understand the process or complain that conducting a market analysis is too complicated or too expensive and wonder why or if it is necessary.

What is market analysis?

In the most basic terms, a market analysis is an assessment of:

– A particular problem or opportunity in a market.
– The n…

Are You Unique?

Learn the importance of discovering your own unique selling proposition, or what makes your business unique.