Web Analytics: Make A Plan. And Stick To It.
When it comes to analyzing your web site statistics, what’s infinitely more important than the numbers themselves is the actual trend that they portray. If you’re trying to build traffic to a web site (and who isn’t these days?) then your first concern should be that the numbers are increasing on a regular basis.
To properly watch those numbers, and know when you need to make adjustments, you should not depend on analyzing statistics that have been logged over time. Instea…
Web Site Analysis 101
Eliminate guesswork and measure success – that is what analysing your website visitors’ behaviour [or web analytics] is all about. Understanding where they came from, where they land and what people are doing on your site.
Virtually all web-hosting services provide rudimentary analytics that can help you begin to understand what users are doing on your site. But most hosting services just don’t provide more sophisticated tools. Tools such as funnel reports, which show how …