Tag: webmaster

Long Copy Sucks And Other Heresies

I recently finished a massive study of profitable and unprofitable sites. The average length of the profitable site’s sales letter was 1.8 pages. The average length of the unprofitable site’s sales letter was 2 pages.

Shorter ad copy was more profitable on average than long copy.

Of course that is heresy. Many, many famous copywriters swear by long copy. Still… the study was valid and it is a fact… known profitable sites had shorter copy than known less profitable sites…

Split Testing Sucks And Other Heresies

Split testing is what marketing is all about; right? Wrong! There is a much better way to get the answer to 95% of the kinds of questions you might consider split testing. Let’s step through it.

First of all, you must decide your desired outcome. Is it profitability? Is it search engine ranking? Is it more traffic? Is it more inbound links?

Once you have decided your desired outcome, you must find a way that OTHER PEOPLE’S sites can be measured for that outcome.

That…

Study Proves That Headline Length Can Impact Profitability!

Recently, I monitored an interesting discussion in one of the forums about the length of headlines on sales pages. Some of the posters were in favor of longer headlines because they communicated more information and had a better chance of catching the interest of the prospect. Other posters claimed that some headlines were so long that they were confusing. Some even claimed that they would take away your breath if you attempted to read them aloud. One poster thought that very…

What To Put On Content Sites

I am constantly asked the following question:

“What should I put on my content sites?”

Of course they are asking about my traffic generation strategy where I recommend creating content sites and pushing the traffic to a product site.

Here are some possibilities to put on your content site:

1. A Resource Directory

Resource directories used to be a great form of content. Yahoo actually got it’s start as a resource directory. They are now the #2 most visited site …