9 Product Naming Tips
A brief overview that will help guide you through the subtleties of product naming. You’ll learn the importance of choosing a name that’s unique and benefit oriented, without being confusing or offensive—with some amusing examples of naming gaffes. You’ll also learn why fads, abbreviations and tongue twisters should be avoided. And why the name you ultimately choose must protect your company’s image.
The secret marketing weapon : articles
To all writers and non-writers out there, now is the time to start digging up those creative writing skills back. With modern communication technology
comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites
and converting them into buyers.