How to Find Those Hidden Markets

It’s difficult to reach your business goals if you don’t have the right materials and/or the information to help your business reach the success it’s capable of. These helpful competitive marketing strategies is the information needed to produce an extremely successful business.

Marketing Effectively to More Than One Audience

What’s a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan?

Marketing Research: Know Your Customers

Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage. Knowing your customers is crucial, and it is quite a different thing from knowing their buying behavior. It is every marketer’s dream to have real, up-to-date information about consumers: their preferences, opinions, attitudes, beliefs, interest…

Marketing That Grabs – Uncover This Hot Secret

Boost your marketing with this secret. It is so effective, it reaches out and grabs your would-be buyer. It doesn’t matter what your product is. This secret works with everything.

To make it even more valuable, practically nobody uses it. That is why it’s still a secret. What is it?

It is a face.

Everyone loves to see a face. Even your pets like seeing your face. Look at all the ways in which people are attracted to faces. A few decades ago, there was the Potato Head…

Modern-Day Postcard Marketing

Postcards have become a highly-effective modern-day marketing tool. Follow these 6 proven postcard marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.

Ten Phenomenal Marketing Tactics

Anything’s tough to do if you don’t have the right materials to help you. These ten winning marketing strategies are the right materials to an extremely successful buisness.

The Benefits Of Branding

Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off.

1. Memorability. A brand serves as a convenient container for a reputation and good will. It’s hard for customers to go back to “that whatsitsname store” or to refer business to “th…

The Mighty Marketing Newsletter

For many companies and organizations, a newsletter is a powerful marketing tool that attracts and retains customers. But how do you publish a successful newsletter? Following are some simple strategies that have worked well for my clients and me.