A Good Squeeze Is Hard To Find

Lead capture pages or “squeeze” pages are the best tools to use in a traffic exchange. That way, you can collect names and email addresses for your “list” of potential customers. You know the saying–“The Money Is In the List.”

But, do you know how to build a squeeze page? A “please sign up,” and a fill-in form won’t get you many (if any) sign-ups. Here are some hints:

First, you need to intrigue viewers to get their information. If you’re offering a free newsletter, th…

Your Information Should Be Sacred

If you’re new to online marketing, you may be unaware of a one important fact–everyone is out to get your email address.Yep. It’s true. You’ve heard, “The Money Is In the List,” right? Well, how do you think people get lists?

But be careful.

Some people are greedy and get your email address again and again and keep sending those infernal emails about this, that, or the other thing, day after day, to every email account you own. It really gets obnoxious!

As one who …