THE POWER OF STORYTELLING
Combining the key strategy of storytelling along with the correct mindset, you can achieve your wildest dreams!
New Business Names: Naming With A Story
Sometimes a company name communicates a message on its own, and sometimes the story underlying the name adds depth and distinction to that message.
Isis Group International, for instance, uses the name of an Egyptian goddess in a word combination that comes across well to the ear and looks great in an artfully designed arrangement of fonts, shapes and colors.
The tag line clarifies what the firm does: Training and Cons…
Storytelling For High Concept And High Touch
After hearing Daniel Pink speak about his new book A Whole New Mind: Moving from the Information Age to the Conceptual Age for the fourth time, I finally read it cover to cover (less than a day). I finally got what he’s talking about when he says jobs that are high touch are here to stay. That is, jobs that builds relationships between business and client whether it’s B2B or B2C. To that end, he advocates that we incorporate more storytelling into our relationships, that we m…
Questions Storytellers Need To Ask Themselves
Asking yourself certain questions can make your presentations better and more fun!
FULL CONTACT STORYTELLING
Grabbing an audience’s attention is critical to increasing listeners’ retention and decreasing your frustration.